Google Display – Responsive Ad Specs
Shanee Kirk2023-08-11T20:23:13+00:00Make sure your file size is no larger than 150K. Responsive display ad (image) [...]
Google Display – Image Ad Sizes
Shanee Kirk2023-08-11T20:20:33+00:00Common Image Ad Sizes: Make sure your file size is no larger than 150K [...]
Why do my conversions show fractional numbers instead of a whole number?
Shanee Kirk2023-08-01T21:44:00+00:00Google Ads attribution models show fractional conversions because they distribute credit for conversions across [...]
Why does it take so much time to gather “data” before making decisions on campiagns?
Shanee Kirk2023-08-01T13:57:13+00:00Patience is a Virtue. But, Patience is hard to do. Sample size refers to [...]
What are some reasons that my CPC could be increasing?
Shanee Kirk2023-08-01T12:20:02+00:00When optimizing a Google Ads account, the Cost Per Click (CPC) can increase due [...]
Why is bounce rate not a reliable KPI when used alone?
Shanee Kirk2023-08-01T12:18:38+00:00Bounce Rate is an Unreliable Metric Used Alone “Yay! My bounce rate is so [...]
What does it mean if my campaign is in learning mode? How long will this last?
Shanee Kirk2023-08-01T12:16:28+00:00Learning Mode is Yuck It’s important to understand that when you create a new [...]
Are “Google Hosted” or Google Business Profile Conversions REAL conversions?
Shanee Kirk2023-08-01T12:14:51+00:00Take Business Profile Conversions OUT of PPC Data! Interactions with your business profile on [...]
Why Are Negative Keywords So Important?
Shanee Kirk2023-08-01T12:13:19+00:00Negative KWs are a Positive Thing! Negative keywords are crucial in optimizing your PPC [...]
We Designed a Brand New Site and Now Our CPCs Have Skyrocketed! Why?
Shanee Kirk2023-08-01T12:12:12+00:00New Domain? Higher CPCs When you switch to a brand new domain for your [...]