When should you automate PPC tasks? For us, the answer is almost never. With a statistics background, I have a hard time writing a script that satisfies every "if/then" statement that resides in my brain.

If you have a developed "process" for auditing and spotchecking accounts, managing them manually really isn't that much of a chore. I prefer to physically touch all of our accounts daily.
#noautomation
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There are countless ways, either on PPC bid management platforms or AdWords itself, that you can choose to hand over ever-increasing amounts of control to an automated tool. The question is, when should you succumb to this bejeweled siren of temptation and when should you hold out and do it manually? Overview Google, it has …