We often get asked what's included in our "all-inclusive" PPC mgmt plans.  Below is a list of what we typically include for one fee:
*All search, display, remarketing, shopping or video campaigns
*Daily bid mgmt
*Campaign set up, including initial keyword research and ad copy
*Goal and conversion tracking set up
*Landing page consultation
*Keyword research, ongoing weekly plus negative keywords too
*Keyword performance analysis
*A/B split testing of ad copy and landing pages

What else do you include in your service?  What else would you look for in a service provider?

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