We are halfway through the year.  Can you believe that??  Time to start planning PPC budgets and ad copy for the Fall/Christmas Season and 2015.  This article points out some great mid-year ideas to consider for all ppc consultants.

1. Identify areas of growth and expansion for your paid search program.
2. Refresh stagnant ppc ad copy
3. Review an opportunity report for each client.  Are you using all of the available ad extensions?  Are you maximizing budget? Do you have mobile ads?

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