Way back in the old days it was considered odd or "cheap" for a doctor or dentist to advertise. A "good" doctor didn't need to advertise, did they? Word of mouth and referrals were all that was needed.
Those days just don't exist anymore. We have run extremely successful campaigns for dentists, surgeons, hospitals, clinics, pharma and more. The consumer/patient seems to be more involved in decision-making today and I believe that's part of what's led to more advertising in the medical market.
Anyone else notice industries that advertise today that didn't years ago?
