Remarketing is an awesome, no-brainer strategy. Whether you are using Analytics or Dynamic or or Search or Traditional Tag-Based Remarketing, it should always be a part of your overall PPC strategy.
But, did you know that remarketing is not a given or permitted for all industries? I have had several clients disappointed to learn that they are not able to utilize Google remarketing due to sensitive categories. Below is a quick list of industries that will likely NOT be able to take advantage of this strategy.
Healthcare
Law Firms, especially Personal Injury
Pet Pharmacies
Supplements/Wellness
Gambling
Adult
Have you seen any other industries where you the remarketing list feature has been disabled in your account? Please list below in the comments!