Remarketing is an awesome, no-brainer strategy.  Whether you are using Analytics or Dynamic or or Search or Traditional Tag-Based Remarketing, it should always be a part of your overall PPC strategy.

But, did you know that remarketing is not a given or permitted for all industries?  I have had several clients disappointed to learn that they are not able to utilize Google remarketing due to sensitive categories.  Below is a quick list of industries that will likely NOT be able to take advantage of this strategy.

Law Firms, especially Personal Injury
Pet Pharmacies

Have you seen any other industries where you the remarketing list feature has been disabled in your account?  Please list below in the comments!

#remarketing   #adwordspolicies   #adwordstips