Real Results #2:
This client is a B2C eCommerce client in the "outdoor fun" category. The summertime is actually their "slow" time of the year. We were tasked this summer with extending their sales cycle as long as possible.
We had to pare down all terms that were not as profitable and focus only on the very best terms. You can see that we were able to keep the conversions UP, while we still reduced the overall cost and CPA, thus hitting the clients goals.
Now if we just had some magic to prevent fraud orders and order cancelations!
