PPC Quicklink – Remarketing

Do you ever have to explain remarketing to a client? How do you explain what it is and how it works?

I pretty much say that "Remarketing uses a cookie to basically follow around people on the display network that have previously visited your site." Remarketing is usually a no-brainer. If your client's site is eligible (not for lawyers, healthcare or sensitive topics), then you should be running at least a small remarketing campaign.