Adwords PPC Review Extensions
The #AskAdwords guys are so funny to watch. This short video is about Review Extensions in Adwords. This has been a very under-utilized extension in our PPC management at Shanee Kirk Marketing. You should be able to link to a review that’s available for your product or service. It should add credibility to your ad.
Unfortunately, it’s really hard to find a review from a “reputable” source for many small and local businesses. The review cannot come from a review site like Yelp or your G+ page. The review has to be more of a PR type of article written by a local news agency or in a journal, etc. We have many clients and maybe only one or two of them have had a qualifying article (and they were bigger national companies.
How are you doing using review extensions? Did you really improve your CTR by 10%?
#adwordsextensions #ppcconsulting #adwordsproblems
