One piece of our PPC service, is to offer clients analytics and measurement reports to prove our successes and offer suggestions for improvements. PPC tracking is essential to overall success. Our PPC consultants are able to optimize campaigns for a number of specific client goals. Below are actual trends from actual clients. Each graph shows our success in PPC optimization for completely different PPC goals.
Test a Concept/Short Term PPC:
Pay Per Click Traffic & Ad Effectiveness
We even consult on PPC management in the UK! A UK client partnered with a PPC Manger to drive traffic evenly between two specific ad offers. This client needed the added boost and volume of traffic to have a large enough audience to beta test two ad concepts. At the conclusion of a one-month test, our PPC agency was able to determine the most successful concept for conversions. The client had their answers quickly, and were able to discontinue PPC and move forward confidently knowing the most effective method for capturing new subscribers.
Set PPC Goals and Meet Them:
Impressions, Clicks, and Conversions
This next client had a tough time with a previously ineffective ppc management consultant. We learned that he had three main goals for his ppc search strategies: Increase overall exposure (impressions) to drive PR, increase overall Clicks to drive traffic, and above all, increase conversions to drive leads to increase the bottom line. The chart below shows the impact we were able to make with comprehensive PPC campaign management in just the first two weeks of working with our PPC advertising agency. You can literally see the exact day that we took over the PPC campaign mangement.
Learn more about how we can customize our pay per click services to meet your specific goals! Use our form to the right to contact us today.