In PPC consulting, I see many novice clients that don't understand why you can't just pay more and secure the #1 spot in Adwords.  I try to explain quality score, bidding and ad rank, but honestly, it gets complicated.  This video is my absolute favorite and has just been updated to include the affect of ad extensions on your ad rank.  

It all ties together to make one beautiful SEM picture!  Enjoy!!

(Then, bookmark it for your newbie clients.)
#adwordstips   #adrank   #qualityscore