*More real estate on the SERPs – You have both your organic and paid listing that takes up more "space" on the front page of Google
*Investing in yourself ads credibility to your company.
*If you don't others will! Your competitors may bid on your brand terms, and when this occurs, your ad should be there too! And, hopefully on top.
*Control the user experience. With the paid ad, you can control which landing page you are directing the user to. Which can increase your conversion rate for those branded terms.
*Cheap, cheap, cheap. There are no terms that will likely be cheaper than your own branded terms. They will not drain your budget, but they will still bring in very targeted traffic.
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