I get so many questions about how actual CPC is determined.  It used to be "complicated."  But now, Google has added other factors into the ranking mix, like ad extensions, so it's now even MORE complicated.  I love these videos from Google.  This one is not short, but it completely explains the complicated concept of the relationship between quality score, CPC bid, ad extensions and ad rank.

This is fascinating.  Enjoy!

#determiningadrank #ppcconsulting #adwordstips