Lately, it seems that we have been doing a lot of educating clients and training a couple of newbies. This has had me hunting up some good support links. Sometimes Google just explains it best.
I was recently training an intern on bid management. I believe that reading, reading, reading is very important for all PPC managers – new and old. I also believe an innate skill of a PPC manager is the desire to tinker and figure out puzzles independently.
Here is a the help article that I used to explain "how to" update your PPC bids.