August 1 2023 Deadline:

Google is making changes to its advertising features. They are retiring “similar to” lists and “similar to” audiences with or without customer match. These tools previously allowed advertisers to target ads to people with similar characteristics or interests.

The decision to retire these features could be due to privacy regulations or changes in Google’s advertising strategies. As a result, advertisers won’t be able to create new “similar to” lists or use “similar to” audiences for their ads moving forward.

Google may introduce new features or alternatives in the future. It’s essential to stay updated on Google’s announcements and explore other targeting options within Google Ads to reach your desired audience effectively.

Remember, there are still many ways to target your ads effectively, so keep an eye out for new tools (watch out for sneaky “enhanced, smart, or automated optimizations” that are added) and changes to ensure successful advertising campaigns.