Ever since we returned from Google, I've been super hyped about Dynamic Remarketing. I'm wanting to use it for everyone where it's feasible. It's a little trickier to set up than traditional Display Remarketing, but I think it's going to be worth it!
My first Dynamic Remarketing setup (with the merchant feed) from start to finish is complete. Can't wait to see the stats. Next on the list is setting up a custom feed using the Business Data Center in the Shared Libraries (also pretty brand new).
There are more steps in the process. So, as I was looking at the Google Support pages and I found a handy dandy checklist that will help with the process. So, here ya go!