Hello, World,

This would be our first, our premiere blog post! We are an SEO consulting firm and PPC management agency (we also handle traditional print marketing, but online stuff seems to be “all the rage” these days). I am Shanee Kirk, and I’ve been a marketer for over 10 years now. I began consulting about 5 years ago, and I love it! The variety of work is fun and exciting. It’s a fun challenge to see different clients with their varying goals and problems, and help each of them to succeed.

Tonight, I’m thinking (read: I am annoyed) about some changes that Google recently made to the AdWords PPC management program. It’s really a challenge for PPC managers and PPC companies to keep up with the rapid fire releases and updates that Google regularly (and unexpectedly) releases. And, the changes aren’t always good!

So, I’m curious if Google Beta tested their new summary pages and screens or if they just decided that this was the new and better way to go? Back in the olden days, you used to be able to dig into a campaign, and edit the bids for all of the ad groups at once. Granted, you can still do this, but the “new and improved” summary page doesn’t split the clicks/cost for search vs content!! You can still individually change the bids, but you can not see the stats or data that would aid you in those decisions. This means that you have to click into each individual ad group, and spend a lot more time to manage those bids.

If Google is out there listening, please give us more, not less, with these new releases!

Has anyone noticed a decline in clicks/impressions from the old, stand-alone placement ad campaigns??


And, ps — Could you please put position preferences at the campaign level?