This week we have been posting some of our client results from August. We are often asked for case studies, and we never have the time to formally put true case studies together. These are some current and relevant results; we hope you enjoy.
We have only had this client in our hands for one month. This is a B2B lead generation client that's in a highly competitive sector. There was so much wasted spend for these guys, due to improper triggering on their search queries! We dialed in the search terms and increased bidding to get better positioning. Conversion rates went way up and conversions were up and the CPA dropped significantly.
The current challenge is to continue to lower that CPA and to improve the lead quality for the following month.
