Google All-Stars Summit
We have just had the most energizing experience at the Google All-Stars Summit. Each of the speakers had such awesome insights:
*We learned about moving past ROI as a KPI and look more toward maximizing profits. It’s not the same thing, by the way… Very interesting twist on profitability.
*We learned about creating personas for users in analytics.
*We learned more about YouTube ads and how to maximize the exposure. View-Through Conversions People!
*We learned about some awesome research tools under Think w Google that we are excited to take back and play with!
*We met smart and wonderful agency owners from across the US and tons of Canadians, Ay?
PLUS — I was offered the most exciting opportunity to be a speaker for an agency panel to discuss challenges of operating an agency, finding new clients and other client challenges. Our panel had some super smart speakers on it, and I was so proud, humbled and honored to be part of this elite group!! It was a BLAST! +Eric Gehler +Robert Coats +Michael Johnston +Klint Rudolph +Jennifer Qiao 
Google pics below. It’s such a unique workplace — Like nothing I’ve ever seen before. Imagine an elaborate college campus full of quirky history, traditions, and stories. Pure Awesome-ness!