I’m really concerned about Tommy H’s new ad campaign.  Do these yahoos look like they are actually going climbing?

*Because I’ve always known the guys I’ve hiked w to color coordinate their ropes w their outfits… And, the ropes are always clean and “chalk-free”.
*Because no one has a harness, but the guy standing has a carabineer clipped to his belt loop
*Because the chick in the back has a scarf on so tight it’s got to be choking her.
*Because they have sleeping bags, no backpacks and no flat ground?

I see more, but I’ll let you have at it…  It makes no sense to me.

#adrelavance   #advertisingjobhazards   #justwhy

ppc optimization - target audience

TommyH.tiff