The 3 Basic Google Adwords Keyword Tools
First let me introduce myself, I’m Mandy Kyle and am an associate of Shanee Kirk’s. Obviously I wouldn’t be working for her if I didn’t think she knew what she was doing, but I’m telling you this gal is a genius when it comes to keyword advertising, pay per click, ppc keywords, web based marketing, and search engine optimization. I feel inept to even be posting on her blog, but together we have helped to catapult poorly performing keyword campaigns into high yield profits for our clients. So I know there’s a method to my madness that will pay off and get you top keywords and the best in keyword optimization!
Keyword research is one of my fortes. I find it fascinating to find new and different internet keywords that will help maximize your potential with online advertising. Of course Google keywords adwords has three keyword tools available for your use.
The descriptive word or phrases keyword tool is always a great place to start. Use the keyword analyzer to choose words that are highly searched giving them lots of keyword popularity, yet have little advertising competition. With this day and age of online advertising, though, you’ve got to learn to be very creative. It’s funny with this keyword suggestion tool how it’s better to only list four or five words/phrases at a time to come up with similar keywords that will give you the best in keyword optimization. If you enter a large batch of words, the list of suggested keywords is not as thorough and truly only focuses on 3-4 of your given words. I have no idea why, but it’s a way around some of Google’s greater mysteries. So, there’s a great google keyword tip for you: when using the descriptive words or phrases keyword suggestion tool, only do it in batches of 4-5 words/phrases at a time.
The next google adwords tool that you can use is the website content. In addition to using links to your own website, I love finding similar sites that advertise the same kind of products/services and finding out what keywords the keyword generator might suggest based on those sites. Of course you definitely want to be true to your product or site. You never want to make false representations. Google does not like that and it’s just bad business.
Once you’ve created your google ad campaign and keyword group, you can then use the keyword research tool that allows you to use successful existing keywords to help generate new, related keywords. As always, you’ll want to look at the keyword tracking and choose words that are highly searched and hopefully have little competition.
For those that are starting out in Google Adwords, begin with the above techniques that Google provides there for you. I’ll be discussing some of my tricks of the trade during my next post. These will help with those unique and struggling accounts. So dive in, take the plunge. Start your adgroups today and you’ll immediately see how Google Adwords can work for you!
March 14th, 2009 at 1:19 pm
I am looking for some advice on the Google tool, I wonder if you can help.
I often search and there are 1000’s of results displayed in the Approx Avg Search Volume column yet the data from the previous month is “Insufficient Data”.
This does not make logical senses to me as how can there be no search volume (Insufficient data) during previous months if there are 1000’s on an average month.
Your help would be greatly appreciated.
March 19th, 2009 at 7:33 am
Yes. I’ve seen this too. I typically think that if the previous month was “not enough data” that the averages are just a little sketchy. It could be that Google is seeing or expecting an increase in the search for those terms… But, I typically don’t trust it unless I see averages in both of those columns.